In the context of the Covid-19 pandemic and the resulting increase in digital education, online media providers have become a means to fill knowledge and learning gaps in learners. In this context, certain tutoring providers use social networks such as Instagram and Facebook as advertising media with diverse text patterns that show similarities in terms of their function and design, but striking differences to classic advertisements. In this paper, the authors address the digital text type of Instagram posts by tutoring providers, in particular their text linguistic features and patterns. Selected posts from the Instagram profiles of four tutoring providers are analyzed to illustrate specific characteristics of this currently significant text type. Methodologically, the authors use the text type analytical procedure and examine the quality criteria according to Fandrych & Thurmair (2011) as well as conducting a contextual analysis according to Adamzik (2004).